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A large industrial building with the word "ROWE" written on the façade. In front of it, a truck belonging to the company "Dettendorfer" is parked at one of the loading ramps. Several roller doors for freight transport can be seen, and the sky is clear.

Working together for a sustainable future.

ROWE MINERALÖLWERK GmbH & German company bike

The long-established family business ROWE MINERALÖLWERK GmbH offers company bikes to its employees and will be relying on Deutsche Dienstrad for processing in the future.

To the reference overview
Rowe logo

Promoting sustainability.

In recent years, ROWE MINERALÖLWERK GmbH has introduced various measures to reduce the company's CO₂ emissions and become even more sustainable in many other areas. Now, Deutsche Dienstrad, a new partner, is replacing the previous company bike program. Christina Puello met with ROWE Managing Director Dr. Alexandra Kohlmann. Dr. Kohlmann is the second generation to run the family business.

Learn more about ROWE and its collaboration with Deutsche company bikes in the video.

Tradition meets progress.

Since its founding in 1995, ROWE MINERALÖLWERK GmbH has been operating one of the most modern lubricant plants in Europe. Innovation, progress, and

Quality made in Germany is firmly anchored in the values of this long-established company. That is why Deutsche Dienstrad was chosen as the company bike partner.

A woman with curly hair and glasses is standing on a green field next to a blue e-bike. Trees and buildings can be seen in the background. She is wearing a colorful jacket and smiling at a person on the right side of the picture.

A partnership for the future.

As a value-oriented family business, ROWE MINERALÖLWERK GmbH was looking for a competent partner for a long-term collaboration. The ROWE team was particularly impressed by the following advantages:

  • Active contribution to climate protection
  • Complete protection
  • Individual digital Dienstrad platform
  • Personal support from the person responsible for bike leasing
  • Access to over 80,000 bikes in the MobilityHub
A person is holding a bicycle helmet in their hand and standing next to a black bike on a paved path.

„We are proud to offer our employees not only an environmentally friendly but also a healthy way to get around. With Deutsche Dienstrad, we now have a partner at our side who can make ROWE's existing company bike program even more attractive and take it to a whole new level.“

Dr. Alexandra Kohlmann
ROWE MINERALÖLWERK GmbH-Geschäftsführerin
A man wearing a helmet and carrying a backpack rides a bike across a bridge with a green steel frame. The floor of the bridge is painted green, and the structure consists of diagonal and geometric elements.

This was particularly important to ROWE MINERALÖLWERK GmbH.

Nachhaltigkeit: Dank einer nachhaltigen Unternehmensstrategie im Bereich Mobilität leistet das Unternehmen einen wichtigen Beitrag für die Umwelt und die Gesundheit der Mitarbeitenden. 
Modernity: The fully digital platform and innovative company bike marketplace offer all employees of ROWE MINERALÖLWERK GmbH fast and affordable access to the mobility of the future.
Future orientation: With Deutsche company bike, ROWE MINERALÖLWERK GmbH is entering into a long-term partnership that will also benefit future generations of employees.

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