Become a premium retail partner.

Collaborative. Straightforward. Direct.

You have bikes—we have customers. With Deutsche company bikes, we want to combine your expertise with ours and benefit from each other in an equal partnership. For the love of bikes.

How to become a premium retailer.

Submit registration

Register online and offer bikes as company bikes.

Enter order

Enter your orders into the platform and you will receive digital approval from your Employer.

Sell

Once approved, you will be paid immediately and the customer will pick up the bike using a pickup code.

Your advantages as a premium retail partner of Deutsche company bikes.

Completely new customer groups, fully digital processing, and no more tedious invoicing: premium retail partners benefit in many ways with Deutsche Dienstrad. Watch our video to find out what makes working with Deutsche Dienstrad so powerful and register for our free digital events for dealerships.

How it works for your company

New customers

New, loyal customers whom you will see regularly thanks to visual inspections and full service.

Payment in 3 days

The company bike guarantees payment within 3 days.

Support

You are part of our team! We are always available to answer your questions and would be happy to visit you.

Customer events

We invite you to exclusive corporate events for customers in your region.

Overview of multiple tablet screens with e-bike offers, product details, and an ordering process that shows a successful order.
Digital is becoming regional.

German company bike MobilityHub.

As a dealership, MobilityHub gives you access to over 1 million people who are looking for a new bike. They can easily find their dream bike by browsing the integrated bike shop online and can make a purchase whenever they want, regardless of traditional opening hours, from anywhere.

The bike can be picked up at your store or delivered to a company or home address. Test rides and reservations can also be conveniently booked online in advance.

Become part of Germany's largest dealership initiative.

Everything on one platform.

From ordering and contracts to managing the Dienstrad, everything at Deutsche Dienstrad is handled centrally through one platform. How does it work? Very simply: Deutsche Dienstrad connects premium dealers, employees and employers through a single digital infrastructure that automates the entire leasing process — with no paperwork at all. Specialist dealers are our source of inspiration: based on extensive feedback and numerous surveys, we have tailored the platform precisely to your needs.

A man with a beard and slicked-back hair looks at a tablet. Tools hang on the wall in the background, and a bike can be seen.

Finally, everything at a glance:

Easily post offers

Track sales

Completeness score

Organize open orders

Interactive dashboards

Digital advertising materials

What our partners say

Stefan Müller

Since I have many self-employed individuals and corporate clients in my customer base, I particularly benefit from the fact that, in this case, the traditional service fee does not apply.

KTM logo

Bike & Outdoor Company

I am thrilled with the quick and hassle-free processing—I receive the credit within a maximum of two business days.

B.O.C. logo

Jürgen Henß

I love the user-friendly, intuitive handling of the platform. All transactions are completed in no time at all.

Böttgen bike
A woman rides a bike along a covered walkway next to a building, smiling.

Register now as a premium retail partner.

Access the Dienstrad platform and start offering company bikes right away

New customers through our network

More sales and credit within 3 days

Become a certified premium retail partner.

Make an impression and boost sales: as a premium retail partner of Deutsche Dienstrad, you will receive a seal that you can use on your website, in your shop, and on your documents. Our specialist sales team will personally check whether you qualify as a premium retail partner. You must meet the following criteria:

Premium retail partner logo
Selection of premium brands
Leasing accessories offer
High mechanical and service quality
Performing visual inspections & full service
High quality of advice
Bike leasing experience

Known from

    A smartphone and a tablet display a user interface of the Dienstrad platform with information and a price calculator.

    Elements for your website.

    We have already summarized all the important information for your customers. With just a few clicks, you can integrate ready-made modules into your own website.

    Pre-built elements. Easy integration.

    Comprehensive information page

    Savings calculator

    Company bike guide

    Two stacked company bike application forms, with text and form fields, on a gray background.
    Here's how you can position company bikes from Deutsche Bahn in your advertising:

    Texts

    Advertisement templates

    What happens after a contribution to advertising costs has been granted in writing?

    After publication, please send us a specimen copy (a photo of the communication measure is sufficient), your invoice for the approved amount, and a copy of the publisher's invoice by email to fachhandel@deutsche-dienstrad.de. We cannot cover any costs without an invoice from the newspaper publisher. We will check the documents and transfer the agreed amount to your account.

    Close-up of a bicycle handlebar and saddle in black and white against a dark background.

    Are you already a premium retail partner?

    Would you like to reorder marketing materials or do you have any questions? Simply give us a quick call or contact our specialist dealer team. We’re always happy to hear from you. 

    Questions and answers.

    Black and white photo of a road bike handlebar and saddle in a minimalist style, against a black background.

    It's very simple! Just register using the form on this page or via the contact page for dealerships. We will then send you our cooperation Contract and will be available to answer any questions you may have. Once you have returned the completed Contract to us, we will list you as a partner and you can start offering company bikes right away.

    There are many reasons for this. We have summarized six key advantages of company bikes for you:

    • Increase in sales thanks to an innovative sales model
    • No cost risk at the end of the term thanks to the elimination of the take-back obligation
    • Immediate payment – no need to create separate service provider invoices or upload them to the platform
    • Presentation on our Deutsche Dienstrad homepage and on the respective Employer platform
    • Mobility days together with you at Employers' premises
    • Additional sales potential through leaseable accessories & visual inspection

    Connecting to your merchandise management system takes just a few minutes and clicks, with no technical knowledge required. Our specialist retail team will be happy to assist you. Please feel free to contact us.

    If you would like to refer a company bike customer or self-employed person to us, you can contact us at any time by email at beratung@deutsche-dienstrad.de or by phone at 09721/97293-0. The referral is completely free of charge for you.

    No! After 36 months, Deutsche Dienstrad takes care of remarketing and all associated costs. However, if you are still interested in a lease return, please feel free to contact us.

    All brands and models can be offered at Deutsche Dienstrad. If a brand or model is not listed on our platform, you can simply enter it in a free text field.

    Yes! However, only if it is selected together with the company bike.

    Accessories are entered in a separate field when creating the offer on the platform. However, accessories cannot be added retrospectively. You can find out what can be leased in our information sheet. Some examples are lights, pannier racks, mudguards, and child seats, as well as bags and locks.

    Download information sheet

    Our Dienstrad customers can choose between Dienstrad Basic Service and Dienstrad Premium Service / FullService.

    Dienstrad Basic Service: Our customers are entitled to 3 service inspections during the leasing period. The first inspection can be carried out between the 1st and 12th month after handover of the Dienstrad, the second from the 13th month onwards and the third from the 25th month onwards. In order for you to carry out the inspection, the customer selects you as their service partner. You will then receive an automatic credit note of €70 gross, which will be credited to your account within 2 working days. Wear parts and manufacturer-recommended servicing are not included. With Dienstrad Basic Service, these costs are paid by the Dienstrad customer.

    Dienstrad Premium Service / FullService: This is the premium option among our service packages. It includes inspections as well as all usual wear-and-tear repairs and the replacement of wear parts. Employees are not restricted in how they use the service and can use their available budget for inspections and wear parts as needed. Here too, you will receive an automatic credit note for the respective service amount, which will be credited to your account within 3 working days.

    You're welcome!

    Please use our construction kit for this purpose. We have already summarized all the important information for your customers here. With just a few clicks, you can integrate individual elements or an entire page with all its content into your website.

    We want to make your work as easy as possible. That's why we offer you the most user-friendly platform on the market with simple and intuitive operation. Our process is therefore completely digital—from quote preparation to bike handover to credit note—with no paper involved.

    No invoicing is necessary with Deutsche Dienstrad. As soon as a customer orders a company bike through you, a pickup code is generated, which must be presented at your location. After entering this code, you will receive a credit note as a PDF file on our digital company bike platform. The amount will be automatically credited to your account within 3 business days.