From zero to cycling in 14 days: your roadmap for the perfect internal company bike campaign.
Introducing a new benefit for your workforce is easy—if your employees know about it. To ensure that your company bike program doesn't get lost in the inbox, you need a small but effective communication mix. Whether you have 8 or 8,000 employees, with us at your side, you can make company bikes a hot topic in no time.
Before you start: the basics.
Two steps are all it takes before the campaign can start: sign the Contract (clarify the term, subsidies, insurance, payroll interface) and establish leasing rules (more on this in the blog post "Implementing bicycle leasing – a guide for your company"). Equally important – a designated contact person. Whether it's an HR generalist, a payroll colleague, or a small duo from HR and finance, the main thing is that everyone knows immediately who to contact with questions about the company bike. Tip: Include their name, extension, and email address in every medium; this will keep the launch week streamlined and allow you to focus your preparations solely on providing information.
Phase 1: Before launch.
Beginnen Sie zwei Wochen vor dem Starttermin mit wenigen, aber gezielten Impulsen:
| Schritt | Kanal und Asset | Ziel | Optional (große Belegschaften) |
|---|---|---|---|
| Flyer als PDF im Intranet bereitstellen oder verschicken oder drucken | Flyer | Neugier wecken, Vorteile sichtbar machen | Flyer individuell branden Roll-ups und Plakate für Foyer, Kantine, Gemeinschaftsräume Give-aways wie Schlüsselbänder, Bike-Trinkflaschen etc. einplanen |
| Ansprechperson benennen (Name, Durchwahl, E-Mail) | kurzer Hinweis im Intranet, in Mail | Klare Zuständigkeit | – |
| Teaser-Mail (Vorlage) versenden, Datum der Launchwoche ankündigen | Save-the-Date setzen | – | |
| Social-Asset #1 posten | Meta-Kanäle | Erste Gesprächsanlässe | Zusatz-Posting auf LinkedIn |
Phase 2: Launch week
| Schritt | Kanal & Asset | Ziel | Optional (große Belegschaften) |
|---|---|---|---|
| Kick-off-Mail + Link zum Dienstrad-Rechner | Vorteil und persönliche Rate sofort erlebbar machen | „Du verDienstrad”- Werbespot auf Foyer-Screens ausspielen | |
| Social-Asset #2 | Meta-Kanäle | Dialog vertiefen | Zweites Posting auf LinkedIn („Unsere Geschäftsführung fährt mit”, „Nachhaltigkeit schreiben wir groß”) |
| Reminder im Firmenchat | Chat-Snippet | Abschlüsse sichern | Reminder im Intranet, 20-min-Lunch-&-Learn (Live-Demo der Plattform, um Hemmschwellen abzubauen) |
Phase 3: Follow-up (ideal for large companies)
| Step | Channel and asset | Target | Optional (large workforces) |
|---|---|---|---|
| Share success story (photo + quote) | Meta post | Increase credibility | Short video with statement from an employee |
| Poster refresh (new motif) | Flyer/poster | Refresh awareness | Branded bottles or lanyards |
| "Commute and score points" – employees count the kilometers they drive, team rankings on the intranet. | Multimedia | Make commuting more attractive | Can be combined perfectly with a fundraising campaign for a good cause |
Next step.
With three compact phases—preparation, launch, follow-up—and a few ready-made assets, you can transform the company bike from a factual piece of information into a topic that everyone is talking about. Flyers, email templates, and social media motifs pre-produced by the company bike leasing provider are ready to use right away; you just need to add dates and contact persons. This way, the plug-and-play principle of our platform becomes a reality in your communications too – and your team will be on the saddle faster than a circular email alone could ever achieve.