In a world increasingly characterized by digitalization and global networking, local dealerships face major challenges. The bicycle trade in particular is confronted with new requirements in order to remain competitive and provide customers with optimal service in the digital age. Deutsche Dienstrad is addressing precisely this issue with its innovative initiative "Digital becomes regional." We are not only opening up new opportunities for dealerships, but also contributing to the strengthening of the regional economy.

Background to the "Digital goes regional" initiative.

The company bike company has set itself the goal of making it easier for bicycle dealers to enter the digital world while strengthening their regional roots. The "Digital geht es regional" (Digital goes regional) initiative is the answer to the growing importance of e-commerce in the bicycle trade. Instead of seeing digitalization as a threat, it is understood here as an opportunity to be seized.

Advantages for dealerships.

1. Strengthen online presence. With the support of Deutsche Dienstrad, bicycle dealers can increase their visibility in the digital space. By connecting to our integrated bike shop, the Deutsche Dienstrad Mobility Hub, we give dealers access to over 1 million employees who are looking for a new bike.

2. Digital leasing platform. The initiative offers dealerships a digital platform where customers can not only obtain information about the bikes on offer, but also select them directly online. This opens up new sales opportunities for dealerships and expands their customer base beyond regional boundaries.

3. Support with digitalization. Many dealerships do not have the resources to deal with digitalization comprehensively. "Digital wird regional." therefore offers not only the platform, but also training and support from our expert specialist dealership consultants to help dealers get started in the digital world.

Focus on regionality.

The initiative has an important goal: it wants to strengthen the economy in our region. We achieve this by supporting local dealerships. This not only preserves the diversity of the offer, but also protects local jobs. In addition, customers have the opportunity to buy and repair their bikes nearby. This is not only convenient, but also helps to reduce the environmental impact of long transport routes.

Did you know?

Approximately 82% of end consumers research online before buying a bicycle. Regionality is clearly a key factor, as personal advice in the store convinces the majority of buyers. You can also reach all other customers directly and immediately through the connection to the Deutsche MobilityHub.